Privacy Policy for B.93 Shoppen

You can also find the privacy policies for B.93 Copenhagen ApS and B.93 Q ApS regarding tickets, the ATTEN.93 app, and newsletters about division football, the Football Department, and the Tennis Department of B.93.

Updated as of September 6, 2026.

1. The company behind B.93 Shoppen

B.93 Shoppen is operated by B.93 Copenhagen ApS (CVR 27957161) and B.93 Q ApS (CVR 40158561), which together run division football at B.93. The shop sells merchandise for both the men's team in the 2nd Division and the women's team in the B League.

2. Scope of this privacy policy

This privacy policy describes how B.93 Copenhagen ApS and B.93 Q ApS ("the Website," "B.93 Shoppen," "us," "our," "we") collect and process information about you in connection with your use of shop.b93.dk.

3. Provider

B.93 Shoppen is built on Shopify, which powers webshops for more than 1.7 million businesses in 175 countries and complies with all legal requirements regarding GDPR and personal data security.

4. Data controller

The data controller for B.93 Shoppen is B.93 Copenhagen ApS. Contact details are provided in section 14 below.

5. What personal data we collect, for what purposes, and the legal basis

5.1 When you visit B.93 Shoppen, we collect information about you and your use of the Website. This may happen, for example, when you sign up for our newsletter, browse products, or purchase items. We also collect cookies. You can read more about cookies in section 11.

6. Use of B.93 Shoppen

6.1 When you shop at B.93 Shoppen, we register your name, address, email address, phone number, payment method, information about which products you purchase and may have returned, delivery preferences, and the IP address from which the order was placed. We may also use this information for marketing purposes, including to remind you of ongoing orders that have not been completed.

6.2 The purpose is to deliver the products you have ordered and otherwise fulfill our agreement with you, as well as to administer your rights to, for example, return items and file complaints. We also process information about your purchases to comply with legal requirements, including bookkeeping and accounting. The legal basis for this processing is therefore the agreement with you and legal obligations.

7. Your profile on B.93 Shoppen

7.1 If you choose to create a login profile, we treat your identification information (name, delivery and billing address(es), email address, phone number, information about which products you have ordered and purchased) confidentially. By logging into your profile at shop.b93.dk, you can view the date of your orders, delivery status, payment status, and the total amount. You can also view the addresses you have saved and edit or delete them if you wish.

7.2 The purpose is to provide you with better customer service so that you don't need to re-enter your information the next time you log in. Our legal basis is your consent. Please note that even if you delete your profile, we may still be obligated to process certain information, cf. section 15.3, if you have made purchases on the website.

8. B.93 Newsletter

8.1 If you sign up for the B.93 newsletter in connection with your visit to shop.b93.dk, we collect your name and email address with your consent. See also section 8 of the privacy policy for B.93 Copenhagen ApS and B.93 Q ApS.

8.2 The purpose is to be able to deliver newsletters from B.93 to you. Through the newsletter, you may receive special offers such as discounts in B.93 Shoppen, as well as relevant football news from across all departments of B.93.

8.3 The legal basis for processing your information for this purpose is your consent. You can withdraw your consent at any time. If you no longer wish to receive newsletters from B.93, you can always unsubscribe via the email you receive or by contacting B.93's web editorial team. We send approximately one newsletter per month, and you can always unsubscribe using the link at the bottom of the newsletter.

8.4 Please note that even if you unsubscribe from B.93's newsletter, we may still be obligated to process certain information, cf. section 26, if you have made purchases on shop.b93.dk.

9. Customer service contact

9.1 If you contact us at b93shoppen@b93.dk, for example about an order, a request for new products, or because you have changed your mind and wish to have an item refunded, we process your identification information such as name, email, and any personal data you provide in your inquiry.

9.2 The purpose is to give you the best possible customer service. We will always try to help you as well and as quickly as possible. Our basis may be the agreement with you as a customer and/or obligations under the law.

10. Children's data protection

10.1 We are aware of the special need for data protection concerning children.

10.2 We do not knowingly collect information about children under 13 years of age unless consent from a guardian or holder of parental custody has been given. If you believe we have collected personal data about children under 13, please contact us at b93shoppen@b93.dk so we can delete it.

11. Cookies

11.1 What are cookies?

11.1.1 B.93 Shoppen also uses cookies to give you the best possible shopping experience.

11.1.2 Like most other websites, B.93 Shoppen works best if you allow the use of cookies. Cookies may contain personal data, but may also simply contain purely technical information. When you visit our website, we set cookies on your computer with your consent.

11.1.3 A cookie is a small text file sent from the web server to the web browser (for example, Chrome, Safari, or Firefox). This cookie enables the website or server to collect specific but limited information from the web browser about the visitor — you.

11.2 How do we use cookies?

11.2.1 We use cookies to help us remember you when you visit the website again, and to remember which pages and which particular settings you may have chosen along the way — we may use this information to personalize the content shown to you or to avoid, for example, a pop-up being shown twice.

11.2.2 We register, for example, the type of browser you use, the search terms you use on B.93 Shoppen, your IP address, and information about your computer.

11.2.3 The purpose is to optimize the user experience and the functioning of the Website, to compile statistics on the detailed use of B.93 Shoppen, and to carry out targeted marketing, including retargeting, to you. Our legal basis for this processing is your consent to cookies and our legitimate interest in marketing.

11.2.4 We use various types of cookies on this site. There are first-party cookies, which we set, and third-party cookies, which we allow a third party to set through your use of our website. They range from long-term cookies (to remember you and your preferences) to short-term or session-based cookies, which expire when you close your browser window. You choose for yourself whether to accept cookies via the banner at the bottom of shop.b93.dk each time you visit the site.

11.2.5 We may also use a range of tools from social media — both third-party and custom-built — to increase user engagement on our site (for example, "Like," "Share," or "Tweet").

11.2.6 If you already use these platforms, their cookies may be transferred to our site and linked to your user account. In that case, the data may be used to tailor certain advertisements or features on that platform based on your use of their service from our site.

11.2.7 We may use other third-party cookies (set by other websites, such as Google) to collect and store anonymous statistics about browsing patterns or website behavior and to build a demographic profile. This data is collected together with other visitors' data to form a collective analytics report. It is important to note that this data is not personally identifiable and is used solely for reporting/statistical purposes.

11.3 What if I don't want cookies?

11.3.1 You are not obligated to accept cookies from our website, and most browsers allow you to reject them. If you want to know how to do this, please refer to the Help menu in your internet browser (for example, Chrome, Safari, or Firefox) or contact your system administrator. Please note, however, that if you reject cookies, certain services or pages on B.93 Shoppen may not be available to you or may not function as intended.

12. Who do we share your personal data with?

12.1 Independent data controllers

12.1.1 We disclose your personal data when necessary to deliver goods to you. In such cases, your name, (delivery) address, email, phone number, order number, and specific delivery preferences may be disclosed to one or more carriers, e.g., PostNord, who handle the physical delivery. We handle all club orders ourselves, and you can also choose to have your order picked up free of charge either at the clubhouse at Svanemøllen facility during opening hours or at the fan shop at Østerbro Stadium in connection with the men's first team's matches.

12.1.2 When completing a purchase on our website, you use the payment solution offered through Shopify Payments. We disclose information about you (identity and contact details) and your purchase to Shopify for the purpose of enabling Shopify to process your request to use the payment solution and to handle the payment itself. Shopify's processing of your personal data takes place in accordance with all applicable rules pursuant to Shopify's privacy terms.

12.2 Data processors

12.2.1 We entrust personal data to data processors who process personal data exclusively on our behalf and may not use it for their own purposes. We have entered into written data processing agreements with all data processors, including ensuring they are bound by confidentiality.

12.2.2 Data processors may be located in the EU/EEA or in countries where we have sufficient guarantees that your personal data is subject to adequate processing security. We use data processors for, among other things, technical operation and improvement of B.93 Shoppen, sending newsletters, and targeted marketing, including retargeting. Two of these data processors are located in the USA (Shopify, which is behind the software powering B.93 Shoppen and has a secure server setup that complies with all regulations, and Rocket Science Group, which provides the newsletter system Mailchimp, which we use to send B.93 newsletters).

12.2.3 Shopify's sub-processors: Shopify uses affiliated and third-party sub-processors to deliver the platform (e.g., AWS, Google Cloud, Adyen, Stripe, Mailgun for email/SMS). A current list is available at Shopify's Help Center. We receive notifications about new sub-processors via Shopify's notification system.

13. Your rights as a data subject

13.1 You have the right to access your personal data

13.1.1 You have the right, at any time, to be informed of what personal data we process about you, where it originates from, and what we use it for, etc. You may request a copy of this personal data. Access may be limited out of consideration for other people's rights, as a result of trade secrets, and/or intellectual property rights.

13.1.2 In certain cases, you may also have the right to have your data provided to you in an electronic copy or transferred to another data controller, when the processing is based on consent or contract (so-called data portability).

13.2 You have the right to have inaccurate personal data corrected or deleted

13.2.1 If you believe that the personal data we process about you is inaccurate, you have the right to have it corrected.

13.2.2 In some cases, we will be obligated to delete your personal data. This applies, for example, if you withdraw your consent. If you believe that your personal data is no longer necessary for the purpose for which we collected it, you can request that it be deleted. You can also contact us if you believe your personal data is being processed in violation of legislation or other legal obligations.

13.2.3 When you contact us with a request to have your personal data corrected or deleted, we will examine whether the conditions are met and, if so, carry out the changes or deletion as quickly as possible.

13.3 You have the right to object to our processing of your personal data

13.3.1 You have the right to object to our processing of your personal data. You may also object to our processing of your personal data for marketing purposes. If your objection is justified, we will ensure that we cease processing your personal data.

13.4 Right to withdraw your consent

13.4.1 You have the right, at any time, to withdraw any consent you have given us for a given processing of personal data. If you wish to withdraw your consent, you can do so directly via, for example, the email we have sent you, or by contacting us.

13.5 How do you exercise your rights?

13.5.1 You can exercise your rights by contacting us. See section 14.

13.6 Complaints

13.6.1 If you wish to complain about our processing of your personal data, you also have the option of contacting the Danish Data Protection Agency (Datatilsynet), Carl Jacobsens Vej 35, 2500 Valby, regarding our processing of your personal data. Complaints can be submitted by email to dt@datatilsynet.dk or by phone at +45 33 19 32 00.

14. Contact details

14.1 If you have questions or wish to exercise your rights, you can always contact us:

B.93 Shoppen B.93 Copenhagen ApS Østerbrogade 79, 1st floor 2100 Copenhagen Ø Denmark Phone: +45 53 74 18 93 shoppen@b93cph.dk

15. Deletion of personal data

15.1 Information collected through the use of cookies, etc., is deleted in accordance with the overview in section 11.

15.2 If you withdraw your consent to the newsletter, we register this and will not send further communications. We retain information about your unsubscription for as long as required by law to be able to document this.

15.3 Information collected in connection with purchases you have made on B.93 Shoppen will be retained for 5 years until the end of a financial year in order to comply with the requirements of the Danish Bookkeeping Act.

16. Security

16.1 We have, of course, taken technical and organizational measures to prevent your personal data from being accidentally or unlawfully deleted, published, lost, degraded, or coming to the knowledge of unauthorized persons, misused, or otherwise processed in violation of the legislation.

16.2 Only employees who have a genuine need to access your personal data in order to perform their work have access to it.

17. Changes to the Privacy Policy

17.1 We reserve the right to amend this Privacy Policy at any time and will, where relevant, provide notice on B.93 Shoppen (shop.b93.dk).

17.2 The Privacy Policy for B.93 Shoppen currently in force is available here on shop.b93.dk.